My experience and training includes strategic planning, media relations, media training, internal and crisis communications, small website development, and editorial content creation, highlighting people and organizations, programs, research, and events that help define and underscore impact.
Media Relations Strategy and Media Training
Developing and maintaining an effective media relations strategy is one of the most difficult challenges facing companies, institutions, and small companies, but it is an absolutely critically important part of your overall communications efforts. Building productive relationships with target journalists and media outlets will serve your institutional objectives by reaching new and influential audiences, reinforcing and enhancing brand identity, and reducing reputational risk.
Internal and Crisis Communications
Your organization's external communications efforts can be greatly compromised or enhanced by your internal communications activities. Ensuring that all internal stakeholders feel connected, informed, and listened to is essential for institutional harmony and success. Likewise, anticipating and planning for reputational risk issues is critically important for both small and large institutions, and reacting quickly and effectively in crisis situations will help mitigate negative impacts and protect brand strength.
We can help you and your organization enhance your brand strength and value amongst your target audiences with a modern, highly-functional, user-friendly website. Whether yours is a small non-profit advocacy group, academic research center, or small business, your digital presence, with maximized search engine optimization, will serve your current users and attract new ones. We have built websites for Wolf Hill Group, Outermost Home, Phoebe's Faces, and the Provincetown Tennis Club.
Captivating storytelling is an essential ingredient for positioning companies and institutions as thought leaders in their fields. Showcasing your interesting people, research, field work, and events will reinforce your brand identify and unique value proposition. Well produced content can be purposed multiple ways on your digital and print platforms, and promoted and shared on your social media channels for years to come. The best content will both underscore and enhance the impact your company or institution is making.